The client needs a cool website shop for selling perfumes with a subscription. This site should be full of desires and easy implementation, with unique benefits with fresh visuals, which would lead to higher CVR and CTR in the future.
We conducted both an analysis of competitor’s websites and the research of the core of website visitors. Based on the research we define the Core TA:
Both Male and Female
18-34 y.o.
Trendsetters, Trailblazers, Avid travelers.
Trendsetters:
– I want to stand out in a crowd;
– I seek excitement and novelty in my life;
– Expressing who I am is extremely important to me;
Trailblazers (Life Maximizers)
– I always strive to achieve more in life
The site has to give the target audience the most powerful reason to subscribe to the site. The top factors to do it are design and being in trend
We create an online shopping platform to provide customers with the opportunity to choose perfume, make online purchases and coordinate online payment and delivery methods.
We decided to create an engaging, imaginative website, with large bright pictures, avoiding the boringness of the usual solutions of the catalog store
“Must have” task was to create a filter on the website to ensure a correct personalized presentation of perfumes.
While working on the site, we added a unique feature – the creation of a personalized perfume calendar, which confirmed to users that by subscribing to the site, they are always unique and on trend.
One more very important task, which has also been successfully solved, is the regular collection of user data and providing users with personalized perfume recommendations.
During this project our team successfully solved several key problems. We created a pixel perfect competitive interface. It implemented complex business logic that did not exist in the plugin market. We coded the subscription model that assumes selection of different product from the catalog. As usual it is the same product with possibly changing quantity. Finally we researched all popular payment platforms and integrated with them. Client also benefited from our choice of open source tools (WordPress) vs non-open (Shopify). Since the launch,the site went from zero to tens of thousands of subscribers at hypersonic speed.
