For the successful promotion of a business, it is important to implement advanced digital technologies in marketing activities and establish a strong online presence through a website, a mobile app, or social media pages.
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The metrics to focus on depend on the goals and specifics of your business. However, among the key ones, we can highlight: the amount of traffic and its dynamics, the quantity and percentage of each type of traffic, the positions of website pages for search queries, customer acquisition cost (CAC), conversion rate, average revenue per user (ARPU), return on investment (ROI), customer lifetime value (LTV), engagement rate (ER) on social media, share of repeat purchases, and, of course, revenue and net profit growth.
There is no straightforward answer to this question. SEO is suitable if you want to organically promote your website to the top and avoid paying for positions. However, it is a long-term promotion method that involves optimization of all website pages, work with content, external optimization by building backlinks from third-party sites, work on reputation, authority, and trust, continuous tracking of positions, and comparison with competitors’ positions, paying attention to their SEO tactics. If you want to achieve a stable flow of potential customers in the future and are willing to invest time and resources, then SEO is the ideal solution for your business.
PPC (pay-per-click) advertising is a valuable tool for businesses looking to quickly drive traffic, generate leads, and increase sales, revenue, and return on marketing investment (ROI). For example, this method is effective for businesses with single-page websites, agencies that launch courses that require rapid student enrollment, or companies that sell seasonal products. However, website promotion through PPC requires constant investment and loss of positions if you stop advertising.
We also note that if you are selling a product or service that its target audience is not aware of, one of the best solutions is targeted advertising on social media or Google Display Network advertising.
There are often situations where it is necessary to combine different methods for successful website and business promotion. Contact us to discuss your project. We will develop the most effective strategy for you and can take care of its implementation.
The marketing audit includes SEO and CRO audits of the website (or ASO audit if you have a mobile application), analysis of advertising campaigns, evaluation of social media and online reputation, analytics review, market research, competitor analysis, target audience assessment, overall audit of your business’s marketing strategy, and development of recommendations. However, our audits are customized to meet the needs and goals of your business. Additionally, our agency conducts each type of audit separately. For example, if you need to identify why website pages are ranking low on Google, we can perform an SEO audit to identify the causes of this problem.
The cost of marketing consultation varies from $100 to $500 depending on the complexity and scope of work that the expert needs to perform before the consultation. However, typically, we conduct an initial introductory free mini-consultation to familiarize ourselves with the project and discuss the needs of your business. Or, we can agree on all the details in the chat or via Email.
In the next step, our marketer prepares for the consultation, conducts an audit and evaluation of your website, social media, and advertising campaigns, researches competitors and target audience, and prepares a consultation plan and a list of recommendations. We also recommend that you make a list of questions you would like to ask in advance so that the consultation is as useful as possible for you.
The consultation can take place on any online platform that is convenient for you (for example, Zoom, Google Meet, etc.). If necessary, we can also record it. After the consultation, within a few days, we will send you a document with a summary of everything discussed and an expanded list of recommendations.
Over the years, they has helped us with the designs and brand identity of 2 mobile apps, 1 ad network, and, most recently, a trade show booth! I keep coming back for their quality, speed, reliability, and outstanding communication. Their flexibility and responsiveness are exceptional. I always feel like they are part of the team. Additionally, I appreciate that my software engineers find LL designs easy to implement – what you see is what you get.
I am extremely satisfied with your service. the screenshots you did for my ASO projects turned out great. It was a pleasure to cooperate and I look forward to our continued cooperation and new challenges.
