After researching the audience and conducting a series of surveys, our team formulated conclusions for further work with the tracker.
Pain Points:
Inaccurate readings: users want reliable and precise blood pressure measurements. Inaccurate readings can lead to incorrect health decisions.
Complexity: some users find traditional blood pressure monitors cumbersome and confusing.
Lack of Reminders: remembering to measure blood pressure regularly can be challenging.
Goals and Expectations:
Track progress: users want to monitor their blood pressure trends over time.
Receive alerts: alerts for abnormal readings (high or low blood pressure) are essential.
User-friendly interface: an intuitive app with clear instructions and easy navigation.
Integration with health data: users expect seamless integration with other health apps or wearables.
Educational content: information about blood pressure management, lifestyle changes and risk factors.