Competitors’ icons often incorporate elements related to productivity, organization, and time management. Common symbols include checkmarks (representing completed tasks), calendars (indicating scheduling or planning), clocks (for reminders and deadlines), and to-do lists (symbolizing tasks).

Simplicity wins: the best apps strike a balance between functionality and simplicity. New screenshots should prioritize user needs: effective task management, reminders, and organization are at the core. Also new visuals should evoke positive emotions—whether it’s a sense of productivity, calmness, or motivation.

The main tasks of creating the new icon were to effectively convey the purpose of the app and visually distinguish it from competitors.
The use of bright colors and simple but effective images makes the new icon visually appealing. The notepad is an instantly recognizable symbol associated with task and productivity management. The check mark reinforces the idea of completing tasks, which is perfectly aligned with the purpose of the app and reinforces a positive experience or result.
The new icon attracts attention, communicates functionality, and reinforces brand identity.

The first screenshot in the new set showcases time blocking, where users can allocate specific time slots for tasks or activities. This feature is the main app benefit as it helps users organize their day effectively, making it a powerful tool for productivity.
The use of colors helps differentiate between tasks, categories, and features. The use of icons simplifies complex text understanding and reduces cognitive load.
New screenshots tell a comprehensive story about the app’s features. Potential users can quickly grasp what the app offers without reading lengthy descriptions.